Apple is testing AI-generated tags for the App Store in the latest iOS 26 beta build to improve app discoverability. These tags, generated by analyzing app features and user reviews, could help users find apps they might otherwise miss, potentially boosting downloads and engagement for developers. With over 1.8 million apps on the App Store as of Q1 2024, AI tags could significantly improve app store optimization (ASO) and visibility. While still in beta, this development signifies Apple’s commitment to innovation and could level the playing field for smaller developers.